News & Stories


Fuck the Norm statement

The SAYSKY ‘Fuck the Norm’ collection is celebrating diversity. It is a motivation to be yourself. It is a positive message to follow your dreams though it might be on an unconventional path. It is a liberating message to choose happiness over normality - whatever that is.

The 130km relay project: Møns Klint to Copenhagen

What happens when racing is off and there’s nothing serious holding us to our training plans? You come up with fun running projects to keep you entertained and challenged, so back in July, Nicklas and Simon from the SAYSKY office huddled up a few of their friends, to complete a 130km 5-man relay from Møns Klint to Copenhagen. 


Can you keep up? Meet SAYSKY athletes Thor and Sif Bendix Madsen

We had the pleasure of asking the badass triathlon siblings Thor and Sif some questions about life, training and future dreams. Even though Thor is only 21 years old, and Sif 19, the two elite triathlon athletes have already accomplished great results.

How to juggle everyday life and elite running ambitions?

Simon is the current Danish national marathon champion and very soon he’ll be off to the World Athletics Half Marathon in Gdynia, Poland on October 17 – representing the national team for the first time. We had a talk with Simon about his training ambitions and what it means to have a family, full-time job and run at an elite level at the same time.

SAYSKY Everything Earned


Everything Earned is a motivational statement and testament that in running, nothing happens by luck nor by miracles. It takes dedication and hard work. And no one can take this away from you or say otherwise if they look into your training-log. It was you who ran the miles and it was you who put in all the effort.


SAYSKY Human Driven

Human Driven by SAYSKY

In a world where everything is increasingly mechanic and digital, we forget to stop and appreciate the human element in keeping the world running. Human Driven is a reminder of what we can accomplish by our own willpower and that nothing can or should stop us from running.

Keep it Fun: SAYSKY Spring/Summer 2020

Keep it Fun: SAYSKY Spring/Summer 2020

We're serious about our sport, but don't take ourselves too seriously. Because running is so much more than just hitting PB's and collecting race medals. And also what's the point, if you don't have a little fun along the way?
SAYSKY Fast Food

Does eating fast food make you faster?

This was the question that gave birth to the fifth and final drop of the season - the SAYSKY Fast Food series. But really there's more to the ice cream and burger prints, as we feel that a much more relaxed mindset and attitude are needed in the world of running.

Running Track Etiquette

SAYSKY Running Track Etiquette

Smoke track, not crack! As many other passionate runners, we like to hit the track for our occasional speed and interval sessions. It's a great place for newcomers and experienced runners alike. Here's a guide on how to crush the track in good style and fashion.

SAYSKY Stay Brave

Stay Brave: by the SAYSKY founder

Big goals take courage. Not only to get started, but also to stay onto them when they seem hard to reach. When you have chosen the path to a Personal Best you will undoubtedly go through the territory of the unknown – it is the very fundamental idea of the PB. The same goes for all other personal goals where you push your limits to new places... Read the full story here.

saysky top stories

Top 5 SAYSKY Stories of 2019

SAYSKY has gathered the top 5 most popular stories of 2019 that you guys should definitely re-read! Get inspired or amazed once again by the community-generated content that we have here for you.
saysky ab training group

AB Training Group

Have you ever wondered how big a coach's role is for a training group? Meet Allison Benton, founder and coach of the AB Training Group in Brighton, England, who is a former elite runner that transformed her love for running into coaching. Read the interview here.