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The SAYSKY Founder and Chief Designer Explains the SS18 Collection
Words by Lars C. Pedersen (cover picture):
As always, I’m anxious and curious, but also excited to see how our fellow athletes (which is how I view the typical SAYSKY customers) will receive the new collection.
The SAYSKY Spring/Summer 18 collection is packed with showpieces for you to rock, when you are toeing the starting line for your A-game race, you feel full of energy and want to stand out from the crowd.
Camouflage will continue to be a strong influence in the SAYSKY creative universe, but this year we’ve also found inspiration from our heritage in board sports, surf and beaches, emphasizing our firm belief that you don’t have to look fast to be fast.
We have extended our clean and minimalistic line, letting the SAYSKY name endorse the superior fabrics we use. Sometimes big logos are not needed. Those who should notice, will notice, that you’re a SAYSKY athlete.
What does it mean to be a SAYSKY athlete? Well, it means you’re serious about your sport whilst having fun with it. It also means that you’re not afraid to look up and share a smile. You care but at the same time you don’t give a f*ck. This is why you continue to see provocative and thoughtful statements from SAYSKY. Our athletes are not afraid to take a stand and neither is the SAYSKY headquarter. We’re all united by the unbounded running comradery.
I want to wish everybody a great season. Have a look at the second instalment of our L.A. lookbook series below and stay tuned for the final drop of the collection in the beginning of May. You can click on the pictures to see the products.
In a world where everything is increasingly mechanic and digital, we forget to stop and appreciate the human element in keeping the world running. Human Driven is a reminder of what we can accomplish by our own willpower and that nothing can or should stop us from running.
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